Wednesday, Sept. 28, 5:30 p.m. – 8:00 p.m.: Kickoff Reception and 125th Birthday Party

Help us celebrate the Rocky Mountain Collegian’s 125th birthday and kick off the 2016 CSU Media Festival!
Colorado State University Denver Center
Location/Parking Information
Hors d’oeuvres, wine and beer.

Friday, Sept. 30, 8:00 a.m. – 7:00 p.m.: Media Festival

Lory Student Center, Colorado State University, Fort Collins, CO
Location/Parking Information

Discover trends, ideas, and creativity in the field through the panel discussions with media experts. Celebrate the new inductees into CSU’s Media Hall of Fame and the Cammy Award winners. Connect with alumni, faculty, students and staff.
Continental breakfast, luncheon, dinner buffet and cash bar.

Saturday, Oct. 1, 6:15 – 8 PM: CSU vs WYO Football Pre-Game Tailgater

Cheer on the Rams with us as they play Wyoming! Kickoff is at 8:15 p.m. Football tickets are not provided, but join us while we tailgate!
Additional details will be emailed to those who register to attend the pregame tailgater.

Detailed Schedule for Sept. 30

Current CSU students do NOT need to be registered to attend the panel sessions.

 Lory Student Center Map

Check-in begins and Continental Breakfast: 8:00—9:00 a.m. (Check-in will be available through 4:30 p.m.)

 Lory Student Center, North Hallway lobby outside of room 380

First Panel Block: 9:00—10:15 a.m.

Advertising: Old and New Ways to Pay for Play: Trends in Ad Messaging and Media

The latest advertising trends and strategies in various forms of media.

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Melissa Humbert:  Vice President of Operations and Client Services Director, Burns Marketing
Kristen Tatti, ’04:  Communications Manager, OtterBox
Paul Ronto, ’05, M.S. ’11:  Marketing Executive, Madwire Creative Marketing and Design
Jill Goodwin, Journalism & Media Communication graduate student

 Moderator: Dr. Kirk Hallahan, Professor, Journalism and Media Communication, CSU

Lights, Cameras, Drones: Video Communication in Organizational Settings

Communication specialists show and tell how to use cutting edge video to strategically communicate an organization’s message to key audiences.

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Matt Gohl, ’07:  Cable 10 Station Manager and Video Production Coordinator, Poudre School District
Mike Watson, ’00:  Executive Producer, Video Approach
Cindy Malone, ’86:  Producer, Malone Media Group
Brian Weister, ’98, M.S. ’98:  Government Storyteller and Video Producer, City and County of Denver

 Moderator: Sarah Pooler, ’86, Instructor, Colorado State University

The Creative Use of Social Media to Solve Real-World Communication Problems

The panelists will explore communication challenges in their company or organization and how they are using social media (along with other tools) to solve these.

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Kimberly Stern, ’06, MBA ’13: Director of Social and Digital Media, Colorado State University
Rebecca Powell:  Engagement/Opinion Editor, Fort Collins Coloradoan
James Clark, ’93:  Co-Founder Room 214 and Co-President and CEO, Social Engine
Ben Aaker, ’08:  Account Manager, Burns Marketing

 Moderator: Dr. Pete Seel, Professor, Journalism and Media Communication, CSU

Moving Beyond Traditional Print Journalism: How Journalists Cover and Present the News Differently in an Age of Social Media and Video

Newspapers and other print media face numerous new competitors in today’s world of news. Listen to four journalists discuss the challenges facing print journalism and how they are meeting those challenges. They also will provide advice to young journalists about how to thrive in today’s media environment and the importance of providing quality journalism.

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Matt Stephens, ’10:  Sports Editor and Columnist, Fort Collins Coloradoan
Clay Lambert, ’86:  Editorial Director, Wick Communications; Editor, Half Moon Bay Review
Molly Armbrister,’10:  Real Estate Reporter, Denver Business Journal
Jason Pohl, breaking news and public safety reporter for the Fort Collins Coloradoan

 Moderator: Dr. Kris Kodrich, Associate Professor, Journalism and Media Communication, CSU

Second Panel Block: 10:30 – 11:45 a.m.

“It Shall Be Our Earnest Endeavor…” The Rocky Mountain Collegian Turns 125

Join four former editors of the Rocky Mountain Collegian for a look back at key moments in the campus newspaper’s long history.

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Floyd Shoemaker ’56, Floyd was the first chair of the department when founded in 1978 and co-author (with Everett Rogers) of the second edition of a leading book in the field:  Communication of Innovations: A Cross Cultural Approach.  Collegian Co-editor, 1956
Connie Shoemaker ’56, Connie is co-founder of the Spring International Language Center, and the author of several ESL textbooks as well as a personal memoir, The Good Daughter:  Secrets, Life Stories, and Healing.  Collegian Co-editor, 1956
Gary Kimsey, ’73:  Independent Writer and Editor
Clay Lambert, ’86:  Editorial Director, Wick Communications; Editor, Half Moon Bay Review
Linda Carpio Shapley, ’92:  Managing Editor, The Denver Post
Erik Petrovich:  Current Editor-in-Chief, Rocky Mountain Collegian

 Moderator: Jim Rodenbush, News Adviser, Rocky Mountain Student Media

Communities, Cultures, and Connections: Making Engaging Media

Connecting with and engaging today’s audiences requires not just putting out strong messages, but understanding people’s diverse beliefs, perspectives, and cultures. How are media companies reaching different audiences? How do they consider what content will connect, and what can they do if it doesn’t? What have professionals in PR, radio, news, and social media management learned about engaging across diverse populations? This panel will address these questions and more.

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Cristal Silero-Dukes, ’11:  Multicultural PR and Content Manager, Cactus
Vanessa Nettingham, ’11:  Social Media and Communications Coordinator, Metro Community Provider Network
Ama Arthur-Asmah, ’07:  Photojournalist, KUSA-TV
Izzy Abbass, ’90:  Principal Consultant, Eleven Bravo Inc.; Board Member Valor Bridge Foundation
Eugene Daniels, ’12:  Digital Content Producer, Newsy

 Moderator: Dr. Rosa Mikeal Martey, Associate Professor, CSU Journalism and Media Communication

Communicating Sustainability of Food, Beer, and Beverage

Food and beverage is a key industry involved in conversations about environmental sustainability. How are organizations, businesses, and brands communicating their sustainability efforts? What has and has not been successful? How are public insights informing business/organizational decisions about sustainability? What have communicators learned? What is on the horizon? What does it take to make a career successful in this area of communication? All of these questions and more will be addressed by our panelists.

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Brent Boydston, MBA ’14, Vice President of Public Policy, Colorado Farm Bureau
Mike Lee, Strategic Director, Cactus
Bryan Simpson,’89, Media Relations Director, New Belgium Brewing
Jason Kosovski, Director of Communications, College of Agricultural Sciences, CSU

 Moderator: Dr. Katie Abrams, Assistant Professor, Journalism and Media Communication, CSU

First Downs and Faceoffs: Covering, Promoting and Marketing Sports in the Digital Age

The opportunities to cover and communicate about sport have never been greater, or more complex.  Challenges confronting today’s sports communicators include multi-tasking in what has always been a highly competitive market.  Panelists will discuss their media experiences working with sports.

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Marty Schechter, ’88:  President, Schechter Public Relations
Ben Brune, ’09:  Director of Video Production and RamVision CSU Athletics
Kevin Lytle, ’12:  Sports Reporter, Fort Collins Coloradoan
Taylor Vincek, ’15:  Video Editor, Triple Crown Sports
Jesse Kurtz, ’00:  Executive Producer, Color Analyst, Mountain West Sports

 Moderator: Darrell Blair, Instructor CSU Journalism and Media Communication

Lunch: 11:45 a.m. – 1:00 p.m. LSC Ballroom

Luncheon Keynote

The Future of News and Media
LSC Ballroom- 350D


Jim Benemann, ’98:  Primary News Anchor, KCNC-TV
Introduction:  Tom Milligan, Vice President of External Relations, CSU

Keynote Session: 1:15 – 2:45 pm: LSC Theater

Hollywood Hush Hush: CSU Journalism Grads Reveal All About Life in the Entertainment Industry

Learn the highlights—and pitfalls—of working in the entertainment industry, and how the skills one acquires studying journalism apply to everything from acting, screenwriting and even working as a literary agent.

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Mark Taras, ’84:  Independent Documentary and Reality Program Video Producer
Adrian Garcia, ’09:  Agent, Paradigm Talent Agency
Lea Marlene, ’02:   Founder and Artistic Director at ACTASANA Acting Studio
Jon Mauldin, ’96:  Vice President of Technology, Nonlinear Systems, Fotokem

 Moderator: David Freed, ’77, Journalist, Scriptwriter, Novelist and CSU Instructor

Third Panel Block: 3:00 – 4:15 p.m.

Taking Care of Business: A Look at the Relationship Between Business and Media Communication

This panel focuses on unique challenges and opportunities that various businesses face when they consider strategies for communicating internally and externally with employees, partners and potential clients/customers.  These audiences vary but the need for a unifying theme, approach and quantifiable results will be discussed.

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Jeremy Ostermiller: ’02, CEO and Founder, Altitude Digital
Monique Lewis, ’04:  Specialist Editor, Mergermarket Group
Tom Milligan, Vice President of External Relations, CSU
Barry Eckhaus, ’03:  Production Manager, Technology and Multimedia, Steadman Philippon Research Institute
Diana Hemphill-O’Bryrne, ’04:  Corporate Communications Specialist, PCL Construction

 Moderator: Steve Weiss, Special Projects Coordinator, Journalism and Media Communication, CSU

Entrepreneurial PR: Freelancing/Founding Your Own Firm

Agency founders, partners and senior executives will share their stories and provide advice to public relations and strategic communication students interested in founding their own firms or succeeding as freelance professionals following graduation.

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Nicole Yost, ’05, Founder and Chief Communicator, Fyn Public Relations
Michelle Sackett Ellis, ’99, Partner, Orapin Marketing and Public Relations
Kristen Golliher, ’04, Founder and CEO WildRock Public Relations and Marketing
Emily Wilson, ’06, MA ’09, Communications Director, Innosphere

 Moderator: Dr. Cindy Christen

TV News in a Digital World: Breaking Mobile

In today’s news environment, mobile often comes first.  The good, the bad and the ugly of the mobile TV news challenge.

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Jon Stone, ’02, Communications Director, University of Denver
Karen Morfitt, ’09, Reporter, KCNC-TV, Denver
Lena Howland, ’14, Multimedia Journalist, KOAA-TV
Russel Haythorn, ’98, Reporter KMGH-TV
Amanda Larson, ’09, News Producer, KDVR-TV, Denver

 Moderator: Dr. Jamie Switzer, Associate Professor, Journalism and Media Communication, CSU

The Challenge to Science Communication: Getting Heard in a Crowded Market of Ideas

Confronted by the greatest challenges in human history—to our climate, water, and health, etc., science communicators confront the task of crafting the effective messages delivered via the most appropriate media. Science communicators must also often face competing discourses that question long-held assumptions about the value of science.

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Zach Zorich, ’01, M.S. ’03, Freelance Science Writer and Contributing Editor at Archaeology
Raquel Harper, M.S. ’05, Ph.D., ’13, Research Associate, University of Colorado, Boulder
Reghan Cloudman, M.S., ’04, Public Affairs Specialist, USDA Forest Service
Brian Clark, ’96, Manager of Creative Services, Colorado Health Institute

 Moderator: Dr. Ashley Anderson, Assistant Professor, Journalism and Media Communication, CSU

4:15-5:00 Pre-Reception and Pre-Cammy Awards at Rocky Mountain Student Media

 Student Media – Basement of the LSC
Pre-reception & Pre-Cammy Awards Ceremony
Pre-reception & Pre-Cammy Awards Ceremony at Rocky Mountain Student Media ( basement of the Lory Student Center)

Peter Waack, President, Rocky Mountain Student Media
Kim Blumhardt, Advertising Director, Rocky Mountain Student Media
Jim Rodenbush, News Adviser, Rocky Mountain Student Media
Erik Petrovich, Collegian Editor-in-Chief
Collegian Staff

4:30 – 7:00 LSC Ballroom-350 D

Reception and Cammy Awards
Reception and Cammy Awards Ceremony, food and cash bar